Lucky Lager Age Dated Beer Pint Can
Lucky Lager • Azusa, CA
Mid-Century Lucky Lager King Size Can
Dating from the late 1950s, this 15-ounce flat top represents the "King Size" format offered by the Lucky Lager Brewing Company. The front face is anchored by the brand's iconic red saltire "X" emblem over a gold hop-leaf background, centered with an oval reading "AGE-DATED BEER". Below the lower metallic gold band, sweeping cursive lettering designates the expanded volume as "King Size." Along the bottom rim, the mandatory text credits brewing operations to the Azusa, California facility alongside mentions of other company plants.
Lucky Lager was introduced in 1934 following the repeal of Prohibition and rapidly expanded to become one of the best-selling beer brands across the American West. The brand's primary marketing strategy revolved around its "Age-Dated" pledge, becoming an early pioneer in stamping production dates directly onto cans to promote product freshness. Combined with high-visibility campaigns and the bold red "X" graphic, Lucky Lager became a household staple throughout the post-war era before shifting market dynamics led to declining regional dominance.
The company was established in San Francisco in 1933 as the General Brewing Corporation before officially adopting the Lucky Lager Brewing Company name in 1948. To accommodate surging postwar demand in Southern California, the company opened a modern production brewery in Azusa in 1949. During the 1950s, Lucky Lager operated several multi-state brewing facilities. The business eventually returned to the General Brewing corporate name in the 1960s and later became part of Paul Kalmanovitz's brewing portfolio, with the Azusa facility closing as national consolidation reshaped the industry.
For breweriana enthusiasts, mid-century flat tops in oversized 15-ounce and pint formats are especially desirable display pieces. This can highlights the peak period of California brewing expansion, combining eye-catching graphic design with one of the most recognizable regional advertising campaigns of the twentieth century.
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Sold Listings
| Price | Title | Platform | Date |
|---|---|---|---|
| $456.00 | Lucky Lager Beer 15 Ounce Flat Top AZUSA 232-5 | Morean | 6/9/2024 |