Lucky Lager Age Dated Beer Pint Can
Lucky Lager • Vancouver, WA
Lucky Lager Vancouver Half Quart
This 16-ounce flat top beer can represents Lucky Lager's mid-century half-quart packaging produced at its Vancouver, Washington facility. Standing out with its larger pint format, the can displays the brand's bold red "X" centerpiece framed by decorative hop leaves and flanked by ornate, vertical "BEER" lettering. Prominently featured on the label is the circular "Age Dated Premium" seal, paired along the lower half with sweeping red script declaring "Half Quart" above bold "16 OUNCES" text.
Lucky Lager was commercially introduced in 1934 by the San Francisco-based General Brewing Corporation, founded by Eugene Selvage alongside brewmaster Julius Kerber and brewing scion Paul von Gontard. Built on the promise of rivaling traditional European lagers, the brand emphasized meticulous lagering, quality ingredients, and extended aging. Lucky Lager distinguished itself in post-Repeal advertising by guaranteeing freshness through age dating, stamping brewing dates directly onto packaging and backing the claim with promotional freshness bonds. Over subsequent decades, Lucky Lager grew into one of the most widely consumed beer brands across the American West, supported by strong regional marketing and catchy slogans such as "It's Lucky when you live in the West".
The Vancouver plant traced its roots back to the historic Star Brewery, an operation originally established in the late nineteenth century and revived after Repeal. General Brewing acquired interests in the facility and transitioned the plant under the Lucky Lager Brewing Company name by 1950. Anchored in downtown Vancouver, the expansive complex became a primary production center and an iconic local fixture, producing Lucky Lager through subsequent corporate changes until the facility finally ceased operations in 1985.
Within breweriana collecting, 16-ounce flat top cans from the 1950s hold a dedicated following due to their commanding shelf presence compared to standard twelve-ounce containers. Pacific Northwest issues from the Vancouver brewery remain especially popular among regional collectors and Lucky Lager enthusiasts documenting the subtle text and layout variations from this classic packaging era.
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