Lucky Lager Aged Dated Beer Flat Top Can
Lucky Lager • Azusa, CA
Lucky Lager Age Dated Flat Top Can
The Lucky Lager Aged Dated Beer Flat Top Can represents a notable era for the Lucky Lager Brewing Company following its major Southern California expansion. To supply the booming post-World War II market in the West, the San Francisco-headquartered brewer opened a modern plant in Azusa, California, situated at the base of the San Gabriel Mountains. Cans originating from this operation incorporated the Azusa city mandatory into their label designs.
"Age Dated" Marketing Campaign
The prominent "Age Dated" insignia on the can was central to one of the most successful regional brewing marketing initiatives of the mid-20th century. Lucky Lager differentiated its product on retail shelves by promoting guaranteed aging and freshness, with packages frequently bearing specific date stamps on the lids. This quality-assurance branding helped propel Lucky Lager into one of the top-selling beer brands across the West Coast.
Design Features and Variations
The can design showcases the classic Lucky Lager aesthetic, highlighted by a bold red, white, and gold color scheme centered around the red cross emblem framing the brand name. The container also incorporates the American Can Company "Keglined" trademark oval on the side panel.
For collectors, this release presents several distinct variations. Documented differences include variations in the mandatory brewery text—with examples listing Azusa alongside San Francisco and others highlighting Azusa individually—as well as differences in background linework, placement of the "Age Dated" banner, and container capacity, which was produced in standard 12-ounce and regional 11-ounce sizes.
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Sold Listings
| Price | Title | Platform | Date |
|---|---|---|---|
| $4.00 | 1950 Lucky Lager Beer 12oz 92-25.1 Flat Top Can Azusa California | Tavern Trove | 6/16/2024 |
| $80.00 | Lucky Lager (Azusa, CA) Flat Top, 92-25 | Beer Cans Plus | 10/29/2023 |