Lucky Lager Aged For Flavor Beer 16 Oz Zip/Tab Top Can
General • Salt Lake City, UT
Salt Lake City Lucky Lager Pint
The Lucky Lager Aged For Flavor 16-ounce can issued by General Brewing Company represents a notable piece of Intermountain West brewing history. Produced out of General Brewing's Salt Lake City, Utah facility—which was established following the company's acquisition of the historic Fisher Brewing plant—this half-quart container highlights the brand's mid-century regional footprint across the western United States.
Branding and Visual Design
The can showcases Lucky Lager's signature red "X" graphic, a trademark originally created by prominent artist Charles Stafford Duncan. Set against a clean background, the label prominently incorporates the "Aged For Flavor" banner, a central marketing theme that General Brewing emphasized across its packaging to reinforce its reputation for thoroughly matured beer. The 16-ounce format provided expanded surface area to display the bold typography, the iconic red "X", and the mandatory brewery identification crediting the Salt Lake City operation.
Collector Variations and Legacy
Because General Brewing packaged Lucky Lager across several regional breweries, cans bearing the Salt Lake City mandatory mark hold a dedicated place in regional breweriana collections. Multiple variations exist among these cans, differing in the placement of the mandatory brewery text, variations in the American Can Company "Keglined" logo, and different state-specific tax or regulatory markings. Cans specifically attributed to the Utah branch remain popular among collectors focusing on the rich brewing heritage of Salt Lake City.
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