USBC 1092370OIIRTP

Lucky Lager Dated Ale Flat Top Can

General Corp. • San Francisco, CA IRTP era, 1935 to 1950

Lucky Lager Dated Ale Overview

General Brewing Corporation (listed on mandatory panels as General Corp.) produced Lucky Lager products out of its San Francisco, California facility. To stand out in the competitive West Coast marketplace, the company pioneered an "Age Dated" marketing strategy, prominently stamping production dating on its packaging to demonstrate freshness and adherence to aging standards. The brewery even backed this campaign with a financial guarantee bond to vouch for the authenticity of the dates.

Manufactured at the company's historic Bayview facility, this can prominently features classic branding alongside text emphasizing the age-dating process. Variations exist across production runs, showing subtle differences in mandatory panel text, metallic finishes, and canning manufacturer markings. Cans featuring the earlier "General Corp." mandatory text remain especially prized among Pacific Coast breweriana collectors, as the business later altered its official corporate title to the Lucky Lager Brewing Company.

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Lucky Lager Dated Ale Flat Top Can
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Can Details

USBC #:1092370
Brand:LUCKY LAGER DATED
BrewALE
CitySan Francisco
StateCalifornia
Size12 oz
TypeFlat Top
Faces1
BreweryUnknown Brewery
MandatoryGeneral Corp.
ReferenceUSBC1 92-37
Attributes:Opening InstructionsInternal Revenue Tax Paid
Caption:IRTP bf.
Rarity:

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