Lucky Lager Dated Ale Flat Top Can
General Corp. • San Francisco, CA IRTP era, 1935 to 1950
Lucky Lager Dated Ale Overview
General Brewing Corporation (listed on mandatory panels as General Corp.) produced Lucky Lager products out of its San Francisco, California facility. To stand out in the competitive West Coast marketplace, the company pioneered an "Age Dated" marketing strategy, prominently stamping production dating on its packaging to demonstrate freshness and adherence to aging standards. The brewery even backed this campaign with a financial guarantee bond to vouch for the authenticity of the dates.
Manufactured at the company's historic Bayview facility, this can prominently features classic branding alongside text emphasizing the age-dating process. Variations exist across production runs, showing subtle differences in mandatory panel text, metallic finishes, and canning manufacturer markings. Cans featuring the earlier "General Corp." mandatory text remain especially prized among Pacific Coast breweriana collectors, as the business later altered its official corporate title to the Lucky Lager Brewing Company.
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