Lucky Lager Premium Beer 12 Oz Zip/Tab Top Can

Lucky Lager from Salt Lake City

The Lucky Lager Premium Beer 12 Oz Zip/Tab Top Can produced by General Brewing in Salt Lake City, Utah, reflects an era of significant western brewing expansion. Originally founded in California shortly after the repeal of Prohibition, General Brewing extended its regional presence into the Intermountain West by taking over the historic Fisher Brewing plant in Salt Lake City.

Graphic Design and Heritage

The exterior displays Lucky Lager’s trademark visual motif centered on a bold red 'X' and vintage script lettering. Many releases bearing the Salt Lake City mandatory imprint prominently featured the brand's famous 'Age Dated Beer' slogan. This design element traced back to General Brewing's pioneering marketing initiative, where the company publicly guaranteed proper aging under a bonded pledge to distinguish its product from post-Prohibition competitors.

Production and Regional Variations

During the era when General Brewing operated regional hubs in California, Washington, and Utah, production runs from the Salt Lake City facility were distributed across several western states. Cans from this run are known to showcase both metallic and non-metallic enamel finishes. Additionally, print runs display varying legal text and mandatory alcohol statements tailored to comply with local beverage regulations throughout the Intermountain market. Depending on the specific canning run, the side text may list Salt Lake City individually or include it among the brewery's other metropolitan branch locations.