Maverick Beer 12 Oz Tab Top Can
August Schell • New Ulm, MN
Maverick Beer Collector Series
Produced by the historic August Schell Brewing Company of New Ulm, Minnesota, this 12-ounce tab top can holds a notable place in breweriana history. August Schell, recognized as one of the oldest continuous family-owned brewing operations in the United States, frequently partnered with specialty organizations, clubs, and publications to produce commemorative and custom-labeled cans.
The Maverick Beer brand is closely tied to Beer Cans Monthly and Maverick Publishing, catering directly to the collector community. The packaging features commemorative artwork and historical themes, highlighting regional brewing heritage and landmarks. In addition to standard filled issues distributed to enthusiasts, air-filled cans were also produced directly from the canning line for hobbyists looking to add display pieces to their shelves.
Known variations exist across the Maverick releases, showcasing differences in commemorative themes, text formatting, and graphic motifs. These cans reflect a time when regional breweries actively collaborated with collector organizations, making the Maverick Beer can an enduring artifact of Upper Midwest breweriana history.
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