Maverick Beer 12 Oz Tab Top Can

Maverick Beer 12 Oz Tab Top Can

The Maverick Beer 12 oz tab top can was produced by the historic August Schell Brewing Company in New Ulm, Minnesota. Schell, established in 1860, is recognized as one of the oldest continuous family-owned breweries in the United States. During the height of the organized breweriana hobby, the brewery frequently partnered with specialty publishers and collector organizations to produce specialty cans, including releases tied to Beer Cans Monthly and Maverick Publishing.

Maverick Beer was created specifically as a commemorative and promotional release for enthusiasts, collector conventions, and regional breweriana chapters. August Schell served as an essential packaging partner for these projects due to its regional independence and flexibility in producing small-batch, specialty canning runs.

The label graphics for Maverick Beer were designed to appeal to collectors, frequently showcasing historic themes, maritime landmarks such as the USS Constellation, and tributes to classic American brewing cities like Baltimore. Variations exist across production runs, exhibiting subtle differences in commemorative artwork, mandatory text formatting, and brewery line information.

Because these cans were produced in limited quantities specifically for the collector community by an iconic Upper Midwest regional brewery, the Maverick Beer tab top can remains a memorable piece of twentieth-century breweriana culture.