Maverick Beer 12 Oz Tab Top Can

Maverick Beer Commemorative Can

The Maverick Beer can was produced by the August Schell Brewing Company in New Ulm, Minnesota, in connection with Maverick Publishing and its collector publication, Beer Cans Monthly. During the height of the organized breweriana collecting movement, August Schell established a reputation for partnering with collector groups, clubs, and specialty publishers to issue custom commemorative cans.

Maverick Publishing, widely known among hobbyists for releasing reference guides and monthly periodicals, commissioned these cans for collector gatherings, conventions, and specialty distributions. August Schell, operating continuously since 1860 as one of America's historic family-owned regional breweries, frequently accommodated these specialized short-run canning projects alongside its traditional commercial offerings.

The Maverick can series holds a recognized place among breweriana enthusiasts as an artifact directly tied to the hobby's organized collector network. Graphics across the series featured various commemorative themes, regional landmarks, and convention motifs. Across different production runs, collectors have cataloged multiple label variations showcasing differences in layout details, descriptive text, and mandatory brewery markings. Because these cans were produced primarily for distribution within collector circles rather than standard retail channels, they represent a distinctive facet of August Schell's canning legacy.