Milwaukee Brand Premium Beer 12 Oz Tab Top Can

Milwaukee Brand Premium Beer Can

Produced under the trade name Waukee Brewing Company in Hammonton, New Jersey, this Milwaukee Brand Premium Beer can is an example of mid-to-late 20th-century contract brewing and regional marketing. The Waukee identity was one of multiple operational aliases utilized by the Hammonton-based Eastern Brewing Corporation, a prolific contract packaging and value-brand facility.

Marketing and Design

By adopting the "Milwaukee Brand" name and using the truncated "Waukee" moniker on mandatory lines, the New Jersey brewery invoked the established brewing heritage of Milwaukee, Wisconsin, giving a budget-friendly regional beverage instant name recognition on retail shelves.

The front panel layout incorporates promotional claims angled in red diagonal banners across the corners, stating "BREWED WITH SELECT HOPS AND FINEST INGREDIENTS" at the top left and "BREWED WITH PURE ARTESIAN WELL WATER" at the bottom right. A central round crest above the brand name showcases a stylized crown containing the letter M. Below the bold red "Milwaukee" and black script "Premium" lettering, the bottom text includes dual imperial and metric liquid volume markings—CONTENTS 12 FL. OZS. ( 354 ML )—a standard update adopted during the transition to metric-inclusive consumer packaging.

Collectibility

Collectors of East Coast breweriana seek out cans from Eastern Brewing Corporation's network of trade names. Production variations across the Milwaukee Brand line exist with differences in seam construction, mandatory brewery statements, and font adjustments.