Milwaukee Brand Premium Beer Flat Top Can

New Jersey's 'Milwaukee' Label

Although branded to evoke the historic brewing heritage of Milwaukee, Wisconsin, Milwaukee Brand Premium Beer was produced in Hammonton, New Jersey, under the "Waukee" brewing alias. The Waukee Brewing name was an operational trade identity used by the Eastern Brewing Corporation, a regional facility well known for producing an extensive catalog of budget-friendly labels, contract brands, and private supermarket offerings. Utilizing geographically suggestive aliases and brand titles was a common industry marketing technique, lending immediate shelf familiarity to regional contract beverages.

Label and Design Characteristics

The label layout centers bold red and black typography between diagonal red accent banners. The upper left banner proclaims the beverage is "Brewed With Select Hops and Finest Ingredients," while the lower right diagonal highlights that it is "Brewed With Pure Artesian Well Water". Positioned directly above the brand title is a circular heraldic emblem featuring an "M" enclosed beneath a crown.

Among variations of the Milwaukee Brand flat top series, this particular version is defined by the placement of the volume statement: the text "CONTENTS 12 FLUID OUNCES" appears solely along the bottom gold band rather than appearing at both the top and bottom of the can face.