Mizzou Brew Beer 12 Oz Tab Top Can

Collegiate Icon: Mizzou Brew

Produced under the Royal Brewing Company trade name—an alternate operating label utilized by the Dixie Brewing Company of New Orleans, Louisiana—Mizzou Brew was created during the popular wave of collegiate-themed novelty cans. Commissioned in collaboration with sports memorabilia promoter Steve DeBellis, the can was designed to appeal to supporters, alumni, and tailgate crowds of the University of Missouri Tigers.

While the packaging prominently showcases bold tiger graphics and team-spirited lettering, it also features a standard legal disclaimer noting that the product held no formal affiliation with or endorsement from the University of Missouri.

Several collectible variations exist from its production history. Different editions were released to mark specific gridiron milestones and regional rivalries—including commemorative releases highlighting the 1978 Tiger Bowl matchup against LSU as well as historic meetings against rivals like the Texas Longhorns—alongside general campus slogan editions. Featuring classic MiraSeam seam construction, the can stands as a memorable crossover piece between college football nostalgia and contract brewing memorabilia.