Naragansett 96 Extra Light Beer 12 Oz Tab/Stay Top Can
Falstaff • Cranston, RI
Narragansett 96 Extra Light Can
The Narragansett 96 Extra Light Beer can was produced by the Falstaff Brewing Corporation at its Cranston, Rhode Island facility. The can design was created to capitalize on the rising popularity of low-calorie beers, prominently displaying large "96" numerals across the face to highlight its 96-calorie count, which was marketed as having one-third fewer calories than standard lager.
During Falstaff's ownership of the historic New England brand, Narragansett adapted its lineup to compete with national light beer offerings. The packaging reflected this marketing direction, placing the dietary specifications and modern branding front and center alongside the traditional Narragansett identity.
For breweriana collectors, the can marks a notable era in Rhode Island brewing history leading up to the eventual closure of the Cranston plant. Variations of the can exist with differing can body materials and minor manufacturing text adjustments produced across its run.
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