Narragansett Banquet Ale Flat Top Can
Narragansett • Cranston, RI IRTP era, 1935 to 1950
Narragansett Banquet Ale Flat Top
The Narragansett Banquet Ale flat top can is a pre-World War II 12-ounce container manufactured using American Can Company's proprietary can-making process. Documented in opening instructional reference literature under entry L551, this steel can features opening instructions alongside an authentic Keglined side panel and bears an "OT" tax statement. The face of the can showcases the brewery's traditional circular emblem featuring the enduring company motto, "Made On Honor - Sold On Merit," framed by hop blossoms and barley sheaves above striking diagonal script and bold, shadow-lined lettering.
Narragansett Banquet Ale was positioned as the brewery's premier top-fermented ale, crafted to appeal to New England consumers who favored rich, hearty ales alongside standard lagers. Marketed across regional markets throughout the Northeast, the ale drew upon the brewery's reputation for dependable, traditional brewing methods. In later decades, the brewery shifted much of its promotional focus toward its flagship lager and famous campaigns like "Hi, Neighbor! Have a 'Gansett!", gradually phasing out several of its pre-war specialty brands.
Founded in Cranston, Rhode Island, in 1890 by a partnership of local businessmen alongside German brewmaster Jacob Wirth, the Narragansett Brewing Company grew rapidly to become the dominant brewing establishment in New England. The company survived Prohibition by producing near-beer and obtaining a federal license to brew medicinal beer, allowing it to quickly resume full-scale operations following Repeal in 1933 under the leadership of the Haffenreffer family. During the mid-twentieth century, Narragansett grew into an industrial giant fueled by extensive sports sponsorships, notably with the Boston Red Sox. Industry consolidation eventually led to its purchase by Falstaff Brewing Corporation in 1965, culminating in the closure of the historic Cranston plant in 1981.
Within the breweriana community, pre-war opening instruction cans represent a pivotal milestone in the evolution of metal beverage containers. Instructional examples featuring the classic Keglined hallmark and traditional Rhode Island brewery heraldry remain foundational centerpieces for collectors of early American flat tops.
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| Price | Title | Platform | Date |
|---|---|---|---|
| $114.00 | Narragansett Ale Instructional Flat Top 101-11 USBCOI 551 | Morean | 8/11/2024 |
| $468.00 | Narragansett Ale Instructional Flat Top 101-11 USBCOI 551 | Morean | 6/30/2024 |
| $???.?? | Hidden sold listing | Auction | ??/??/???? |
| $???.?? | Hidden sold listing | Auction | ??/??/???? |
| $???.?? | Hidden sold listing | Auction | ??/??/???? |
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