National Bohemian Light Beer Flat Top Can
National • Baltimore, MD
National Bohemian Light Beer
Produced by the National Brewing Company in Baltimore, Maryland, the National Bohemian Light Beer flat top can is one of the most recognizable pieces of Mid-Atlantic breweriana. The brand, affectionately known throughout the Chesapeake Bay region as "Natty Boh," built a lasting legacy around Baltimore with memorable marketing campaigns centered on the tagline "From the Land of Pleasant Living" and the slogan "Oh boy, what a beer!"
The can design prominently showcases the company's famous mascot, Mr. Boh. First introduced in the 1930s, the dapper character featuring a handlebar mustache and a winking single eye became a cultural icon for the city of Baltimore. The flat top can's graphic presentation pairs the Mr. Boh character with bold mid-century typography and the traditional National Bohemian crest.
Beyond regional popularity, the National Brewing Company made notable contributions to the brewing industry's packaging history. The Baltimore facility was among the earliest pioneers of the modern six-pack can carrier, developing machinery designed to bundle cans into consumer-friendly packaging. The can also holds historical ties to mid-century sports marketing; National Brewing president Jerold Hoffberger owned the Baltimore Orioles, making the brand a fixture at Memorial Stadium during the franchise's golden era.
For breweriana collectors, variations of this flat top can exist across different canning runs, exhibiting subtle differences in metallic accents, manufacturer markings, and mandatory label text. It remains a staple centerpiece for enthusiasts focused on Maryland brewing history and mid-century graphic design.
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