Norvic Pilsner Lager Beer 12 Oz Tab Top Can

Du Bois Norvic Pilsener Tab Top Can

This straight-steel tab top can dates to the late 1960s, representing the final era of production at the Du Bois Brewing Company in Du Bois, Pennsylvania. Designed for a standard twelve-fluid-ounce measure, the container features a clean layout dominated by bold red lettering for the brand name set against stark black typography identifying it as "PILSENER LAGER BEER." Situated directly above the brand script is a stylized silver ear of barley, while the side panel bears the brewery statement alongside the five-digit ZIP code 15801, firmly anchoring its manufacture to the mid-to-late 1960s following the introduction of postal zoning codes.

Norvic was introduced to regional drinkers as an approachable pilsener lager, having earlier ties to the Regional Brewing Company in Massachusetts before Du Bois took on canning and distribution late in the decade. Marketed as an unpretentious, competitively priced lager for working-class tavern and retail trade, the brand served to sustain packaging volume amid intensifying competition from expanding national mega-brewers. Norvic remained in production through the final years of the brewery's active operations.

Du Bois Brewing Company was founded in 1896 by German immigrant Frank Hahne Sr., who selected the site in Clearfield County largely due to the pure water supply from Anderson Creek, even acquiring thousands of acres of surrounding watershed to safeguard it from contamination. The plant grew into a formidable regional player, famously producing "Du Bois Budweiser" and defending its right to the name across decades of legal battles against Anheuser-Busch. Du Bois survived Prohibition by manufacturing near beer and soft drinks, emerging successfully into the post-repeal era. However, post-war industry consolidation, the eventual loss of the trademark litigation in 1970, and mounting economic pressures forced the historic plant to close permanently in 1972.

For breweriana collectors, this can holds genuine appeal as a late-era artifact from a storied Pennsylvania brewery. Representing the closing chapter of straight-steel pull tabs before aluminum took over the industry, it is widely sought by specialists dedicated to Pennsylvania industrial heritage and regional canning history.