Oertel's '92 Beer 12 Oz Tab Top Can
Oertel • Louisville, KY
Louisville's Oertel's '92 Tab Top
The Oertel's '92 Beer 12 Oz Tab Top Can represents a key era for the Oertel Brewing Company of Louisville, Kentucky. Operating out of its historic Butchertown facility along Story Avenue, Oertel stood as one of Louisville's renowned "Big Three" breweries alongside Frank Fehr and Falls City.
Heritage of the Brand
The "'92" moniker honors a milestone in the company's past: 1892, the year John F. Oertel assumed sole ownership of the brewery. The brand served as the company's flagship label for decades, promoted across the region with well-known advertising slogans such as "Cheerful Refreshment".
Can Design and Collector Variations
The can's graphics feature bold mid-century branding centered around the prominent "'92" insignia and classic Oertel script. Across its packaging history, can bodies were supplied by major container manufacturers such as Continental Can Company and American Can Company.
Collectors recognize several production variations across the tab top line. These differences appear in factory canning codes, state mandatory alcohol text, and subtle adjustments to lithography or lid profiles.
Historical Significance
Because the independent Story Avenue brewery ceased operations in the late 1960s, cans bearing the original Louisville mandatory statement represent the final generation packaged directly at the legendary facility. This gives the can an enduring place in Kentucky and Ohio River Valley breweriana collections.
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