Old Cars Beer 12 Oz Tab Top Can

Stevens Point Old Cars Beer Can

The Old Cars Beer 12 Oz Tab Top Can was produced by the historic Stevens Point Brewery of Stevens Point, Wisconsin. Specially commissioned as a commemorative release for the annual Iola Old Car Show and Swap Meet held in nearby Iola, Wisconsin, this can represents a crossover collectible bridging the worlds of breweriana and vintage automotive memorabilia.

Historical Context

The Iola Old Car Show, established in the 1970s by Chester L. Krause of Krause Publications (the publisher behind Old Cars Weekly), grew to become one of the largest automotive gatherings and swap meets in the United States. To commemorate the multi-day event, organizers partnered with the local regional brewery in Stevens Point to issue a dedicated souvenir beer can available to attendees and participants.

Graphic Presentation and Variations

The exterior design features bold automotive-themed artwork alongside prominent event branding. Several variations were produced across different show years, displaying differing background colors, automobile illustrations, and dated event captions celebrating specific annual meets. The graphics reflect the classic motoring themes central to the Iola show, making the can an appealing artifact for regional collectors as well as car enthusiasts.