Old Dutch Lager Beer Flat Top Can

Brooklyn's Old Dutch Lager Flat Top

The Can

The Old Dutch Lager Beer flat top represents a classic example of mid-20th-century canned beer packaging. Produced in a standard 12-ounce steel flat top format, this specific can is documented in early breweriana literature under the L597 reference. Notable across the top rim is the phrase "12 FLUID OUNCES SAME AS BOTTLE," a reassurance frequently printed on early cans to put consumers at ease as the brewing industry transitioned from glass bottles to canned packaging. This exact design is recognized by its prominent black Old Dutch Gothic lettering without the word "Brand" beneath it, paired with the lower label instruction "COOL BEFORE SERVING."

The Brand

Old Dutch was marketed to evoke the historic Dutch roots of New York and the brewing pedigree associated with Old World lager traditions. Centered around a picturesque red windmill set against a landscape, the visual branding was designed to catch the eye on retail shelves and tavern displays. Positioned as an accessible, everyday lager, the brand maintained a steady following across regional northeastern markets throughout the mid-century era.

The Brewery

This can was filled by Old Dutch Brewers, Inc., located in Brooklyn, New York. Operating out of an East Flatbush facility, the operation was closely linked to brewing entrepreneur Louis Hertzberg, whose regional brewing portfolio also encompassed well-known names like Pilser and Metropolis. Old Dutch Brewers thrived during the vibrant post-Prohibition era of New York brewing, maintaining production through the 1940s until mid-century industry consolidation and competition from mega-breweries led to the facility's eventual closure.

Collecting Context

Cans from the diverse brewing scene of Brooklyn remain highly desirable among breweriana enthusiasts. The bold, scenic windmill artwork and traditional styling make Old Dutch flat tops visually distinct additions to any regional brewery display. Because multiple label variations exist from this brewery—differing in lettering color, tax markings, and phrasing—this can is particularly appreciated by collectors seeking to assemble a complete timeline of historic New York canning.