Old Frothingslosh Ale 12 Oz Tab Top Can
Pittsburgh • Pittsburgh, PA
Old Frothingslosh 30th Anniversary Can
This drawn and ironed 12-ounce tab top can commemorates the 30th anniversary of Old Frothingslosh, marking three decades since the legendary novelty ale made its debut in Western Pennsylvania. Rather than displaying the character of Marsha Phillips, "Fat Lady" Sir Reginald Frothingslosh, this commemorative design presents a prominent red-and-white beer stein set against a large blue numeral "30" and the bold red phrase "Years Old." Surrounding the central graphic are classic novelty slogans synonymous with the brand, including "The Foam Is On The Bottom," "Pale Stale Ale," and "Hippity Hops Makes It Topsy-Turvy."
The brand began as a comedic on-air gag created in the early 1950s by Pittsburgh morning radio host Rege Cordic on KDKA. Cordic spun satirical sketches around a mythical English brew from "Upper Crudney-on-the-Thames," advertising it as "the pale, stale ale so light the foam is on the bottom." The routine resonated so strongly with local listeners that Pittsburgh Brewing Company secured the rights to bottle the beer in 1954 for holiday promotions. Although the liquid inside was typically the brewery's standard Iron City or Tech beer, the brand transformed into an enduring holiday ritual packaged upside down in cartons to maintain the joke.
Pittsburgh Brewing Company trace its roots to 1861, founded by German immigrant Edward Frauenheim in the Lawrenceville neighborhood of Pittsburgh. Surviving the fierce competition of late nineteenth-century brewing, it consolidated several regional breweries to form the Pittsburgh Brewing Company in 1899. The firm survived Prohibition by manufacturing ice and non-alcoholic near-beer before returning to commercial brewing in 1933. Known as an packaging innovator—pioneering the snap-top and pull-tab can lids in the 1960s—the brewery maintained a fierce local following throughout regional brewery consolidations.
Old Frothingslosh cans hold an enduring position in twentieth-century breweriana collecting. Regarded as one of the earliest and most widespread novelty beer releases, the brand represents the mid-century intersection of regional radio culture and commercial brewing. Commemorative editions like this 30th-anniversary issue are prized by both breweriana specialists and Pittsburgh pop culture collectors.
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