Old Milwaukee Am. Light Beer Pint Can
Jos. Schlitz • Tampa, FL
Old Milwaukee Tampa Pint Can
The Old Milwaukee Am. Light Beer Pint Can produced by the Jos. Schlitz Brewing Company at its Tampa, Florida facility represents an essential chapter in regional packaging history. Jos. Schlitz expanded operations into Florida to serve the growing southeastern market, and the Tampa facility quickly became a major manufacturing hub for both flagship and value brands.
Industrial Context and Design
Old Milwaukee was positioned as a high-quality, accessible counterpart to the primary Schlitz label. To appeal to retail consumers and tavern patrons, the brewery distributed the brand in a 16-ounce pint container, a format that saw extensive circulation across southern distribution routes.
The can face prominently displays the "Old Milwaukee" script accompanied by the "America's Light Beer" moniker. Cans filled at the Tampa plant carry the specific Tampa mandatory text, distinguishing them from counterparts produced at other Schlitz locations such as Milwaukee, Wisconsin or Longview, Texas.
Label Variations
For breweriana collectors, Tampa-labeled cans provide historical documentation of Florida's industrial brewing expansion. Several variations of this pint can exist, differing in legal mandatory placement, minor typographic adjustments, and copyright text styling. Today, the can remains an important representation of Jos. Schlitz packaging in the Southeast.
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