Old Milwaukee America's Light Beer 12 Oz Tab Top Can

Old Milwaukee Longview Tab Top

Produced by the Jos. Schlitz Brewing Company at its facility in Longview, Texas, this twelve-ounce container represents a key era of mid-century industrial expansion and regional packaging. Originally founded in Milwaukee, Schlitz expanded operations across the country, establishing the Longview plant as a crucial hub to manage distribution throughout Texas and surrounding southern markets.

Old Milwaukee was marketed under the prominent slogan "America's Light Beer," serving as a high-volume brand within the broader Schlitz portfolio. This particular design features the brand's classic typography and heraldic insignia. The mandatory brewery line citing Longview, Texas identifies the container's origin from Schlitz's East Texas operations, which supplied the region alongside other company plants.

Throughout production at the Longview facility, cans were manufactured with various mandatory text alignments and multi-city brewery listings. Known variations exist among these runs, reflecting subtle shifts in plant groupings, font weights, and metallic finishes. For collectors documenting the regional manufacturing network of Jos. Schlitz, this Longview container stands as a notable artifact of the company's decentralized packaging history.