Old Milwaukee America's Light Genuine Draft 12 Oz Tab Top Can

1966 Old Milwaukee Glued Seam Can

During the mid-1960s, the Jos. Schlitz Brewing Company rolled out updated packaging and branding for its core portfolio, including its flagship value brand, Old Milwaukee. This 1966 straight steel container captures a transitional moment in the brand's marketing, incorporating both the "Genuine Draft Beer" banner across the upper silver band and the established "America's Light Beer" slogan beneath the main red panel.

A key feature of this can is its glued seam construction. In the mid-1960s, can manufacturers began utilizing adhesive-bonded side seams as a modern alternative to traditional soldered seams. On this particular layout, the mandatory packaging statements run vertically along the glued seam on the left edge.

Beneath the heraldic eagle crest and "Old M" shield, the face of the can features the facsimile signature of Robert A. Uihlein Jr., who served as president of the Jos. Schlitz Brewing Company during an aggressive era of national growth. Schlitz frequently incorporated presidential endorsements and classic crests on its cans during this period to project quality assurance and brand heritage.