Old Milwaukee Beer 10 Oz Tab Top Can

Old Milwaukee 10 Oz Memphis Can

The Old Milwaukee 10 oz tab top can produced by the Jos. Schlitz Brewing Company in Memphis, Tennessee, represents a distinct chapter of mid-century industrial brewing expansion. While the flagship Schlitz label competed in the premium segment, Old Milwaukee served as the company's powerhouse brand in the popular-priced category, driving massive volume across nationwide distribution networks.

The Memphis Facility

This can originates from the sprawling Jos. Schlitz facility located on East Raines Road in Memphis. Designed as a state-of-the-art, high-capacity automated plant, the Memphis brewery significantly expanded production capabilities to serve southern markets. Cans that feature the Memphis mandatory line are sought after by collectors who document regional manufacturing hubs and specific plant outputs.

Packaging & Collectibility

The 10 oz capacity represents a distinct packaging format compared to the more common 12 oz cans, often utilized for regional marketing pushes and compact multi-packs. Visually, the can features the classic Old Milwaukee aesthetic, centered on bold stylized typography, traditional heraldic crest graphics, and the brand's signature red, white, and blue coloration.

The mandatory legal text identifies Jos. Schlitz Brewing Company with Memphis among its network of plant cities, which included Milwaukee, Longview, Tampa, and Winston-Salem. Breweriana enthusiasts recognize variations in mandatory text layout, font weighting, and rim construction across different packaging runs from the Memphis plant.