Old Milwaukee Beer 10 Oz Tab Top Can

Old Milwaukee 10 Oz Longview Can

The Jos. Schlitz Brewing Company expanded rapidly across the mid-20th century to meet growing national demand for its flagship brew and value-oriented labels like Old Milwaukee. To support distribution across the southern and southwestern United States, Schlitz opened a high-capacity brewing facility in Longview, Texas, in 1966, later establishing an adjacent can manufacturing plant on the premises in 1974.

Old Milwaukee was packaged in the 10-ounce format as an alternative serving size to standard 12-ounce containers. The face of the container showcases the classic Old Milwaukee label graphics, featuring bold serif and script lettering, distinct heraldic crest motifs, and mandatory regulatory text identifying Jos. Schlitz Brewing Company.

Among breweriana collectors, variations of this can exist that reflect changes in mandatory brewery city listings as Schlitz expanded and modified operations across multiple metropolitan plants. The Longview mandatory listing marks an era of major industrial brewing in East Texas prior to Schlitz's corporate decline and eventual buyout by the Stroh Brewery Company in 1982.