Old Milwaukee Beer 10 Oz Tab Top Can

Longview Old Milwaukee 10 Oz Can

The Jos. Schlitz Brewing Company operated its Longview, Texas facility to manage distribution throughout Texas and surrounding southern markets. While twelve-ounce containers were the prevailing industry standard, Schlitz packaged Old Milwaukee into ten-ounce tab top cans to serve specific regional consumer demands.

For breweriana collectors cataloging regional branch-plant releases, this ten-ounce container represents a notable piece of East Texas brewing heritage. The can features traditional Old Milwaukee graphic elements, distinguished by the mandatory text identifying production at the Longview plant.

Known variations exist across manufacturing runs, featuring slight shifts in mandatory legal phrasing, differences in seam placement, and minor changes in the metallic background finish. Because ten-ounce cans saw more selective regional distribution than standard sizes, examples attributed directly to the Longview packaging line remain a focal point for collectors of Texas breweriana and Schlitz plant variants.