Old Milwaukee Beer 10 Oz Tab Top Can
Jos. Schlitz • Longview, TX
Old Milwaukee 10 Oz Longview Can
The Old Milwaukee 10-ounce tab top can originating from the Jos. Schlitz Brewing Company plant in Longview, Texas, holds a recognized place in regional breweriana history. During Schlitz's major expansion, the company established its Longview facility to support distribution networks across Texas and neighboring southern markets. Old Milwaukee served as the company's leading value brand, packaged across multiple regional formats.
While standard 12-ounce containers dominated national distribution, 10-ounce cans provided an alternative compact size tailored to specific market demands. The can displays traditional Old Milwaukee graphics and insignia, accompanied by mandatory text and brewery notations that specify the Longview, Texas facility.
For collectors focusing on branch-plant issues and industrial packaging heritage, examples from the Longview facility document the historical reach of Schlitz's southern canning operations. Known variations of this can exist, featuring minor differences in regulatory text arrangement, font style, and seam markings.
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