Old Milwaukee Beer 12 Oz Tab Top Can
Jos. Schlitz • Memphis, TN
Memphis-Brewed Old Milwaukee Can
The Old Milwaukee Beer 12 oz tab top can from the Jos. Schlitz Brewing Company facility in Memphis, Tennessee, represents a significant chapter in late twentieth-century brewing history. Originally introduced by Schlitz in the nineteenth century and later revived as a value-priced sister brand to the flagship Schlitz label, Old Milwaukee played a central role in the company's nationwide distribution strategy.
Brewery Heritage
The Memphis plant on East Raines Road was constructed as part of an aggressive modern expansion by Jos. Schlitz. Upon opening, the sprawling industrial facility ranked among the highest-capacity breweries in the country. Cans bearing the Memphis mandatory line are prized by breweriana enthusiasts who curate facility-specific label sets or document southern manufacturing hubs.
Can Design and Collecting Details
The can features the traditional Old Milwaukee aesthetic, centered around bold typography, traditional crest elements, and the brand's recognizable red, white, and blue coloration. The side mandatory panel clearly identifies the Jos. Schlitz Brewing Company location in Memphis, TN, distinguishing it from sister productions packaged in Milwaukee, Winston-Salem, Longview, Tampa, or Los Angeles.
Collectors recognize variations across production batches from this plant, showing subtle discrepancies in rim profiling, factory seam marks, and mandatory text layout. For collectors of Schlitz history and vintage packaging, this Memphis-issued can remains a staple representation of mid-to-late century high-volume brewing history.
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