Old Milwaukee Beer 14 Oz Tab Top Can
Jos. Schiltz • Memphis, TN
Memphis 14 Oz Old Milwaukee Can
The Old Milwaukee Beer 14 oz tab top can produced by the Jos. Schlitz Brewing Company at its Memphis, Tennessee facility is an intriguing odd-size piece within twentieth-century breweriana. While standard national packaging centered around 12-ounce containers and 16-ounce pints, 14-ounce issues were filled primarily to cater to selective regional market demands, retail pricing points, and localized consumer preferences in the South and Midwest.
The Memphis plant on East Raines Road was built as a massive, high-capacity brewing and packaging hub to bolster Schlitz's southern distribution. Old Milwaukee served as the company's leading economy-tier label, and the Memphis facility churned out cans for broad distribution throughout the region.
The label display features Old Milwaukee's traditional heritage shield, bold typography, and red, white, and blue accents, anchored by mandatory text attributing production to Jos. Schlitz in Memphis, TN. Breweriana specialists track several subtle variations across production runs from this facility, including differences in mandatory text typography, rim profiles, and seam stampings. Because the 14-ounce odd size was produced in far more limited scope than standard volumes, this can stands out as a notable record of Schlitz's regional packaging strategies.
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