Old Milwaukee Beer Test Can

Old Milwaukee Longview Test Can

The Old Milwaukee Beer Test Can connected with the Jos. Schlitz Brewing Company plant in Longview, Texas, represents a fascinating artifact from modern packaging development. During promotional shifts and graphic revisions for the Old Milwaukee brand, the Longview facility frequently participated in trial runs and container testing.

These prototype containers were produced to evaluate visual elements such as metallic foil finishes, typography arrangements, color saturation, and mandatory legal text before initiating full commercial scale production. Because they were created for internal review, distributor previews, and canning line calibrations rather than standard consumer distribution, surviving examples offer a direct look into the industrial design procedures employed by Jos. Schlitz.

For breweriana collectors focusing on test designs and promotional prototypes, containers carrying the Longview mandatory line remain highly desirable. Known variations exist among these trial runs, featuring subtle differences in mandatory city listings, brewery line placements, and color detailing.