Old Milwaukee Genuine Draft 12 Oz Tab Top Can

Longview Plant Old Milwaukee Can

The Old Milwaukee Genuine Draft 12-ounce can associated with the Jos. Schlitz Brewing Company facility in Longview, Texas, represents a notable chapter in post-war American brewing history. Jos. Schlitz established its Longview operations to serve as a major production hub for distribution across Texas and neighboring southern markets.

Old Milwaukee was positioned as Schlitz's premier value brand. The prominent "Genuine Draft" branding reflected the era's marketing push to emphasize draft-style taste and freshness in packaged containers. The can features the classic Old Milwaukee visual identity, defined by bold lettering, distinctive crest accents, and brewery text attributing the packaging to the Longview facility.

For breweriana collectors who catalog branch-plant releases and regional canning histories, this Longview version is an important piece of East Texas industrial heritage. Known variations across different production batches feature minor graphic adjustments, mandatory regulatory text changes, and differing plant list arrangements.