Old Milwaukee Genuine Draft 14 Oz Tab Top Can

1969 14 Oz Old Milwaukee Can

Issued by the Jos. Schlitz Brewing Company of Milwaukee, Wisconsin, this straight steel container represents an uncommon intermediate package size for the Old Milwaukee Genuine Draft label. During this era, major national brewers experimented with 14-ounce cans in select regional markets to target specific retail price points and offer consumers extra volume beyond the standard 12-ounce container without stepping up to a full 16-ounce half-quart.

Dated to 1969, the can features the classic Old Milwaukee Genuine Draft livery set against an enamel silver background rather than a standard metallic finish. The front panel showcases the traditional arched Old Milwaukee script, heraldic crests, and bold red accents that defined Schlitz's secondary flagship brand in the late 1960s and 1970s.

Among breweriana researchers, this release holds historical interest due to documented mandatory text transitions. As Schlitz expanded brewing facilities across the country, the mandatory production markings shifted, replacing earlier two-city plant listings with an expanded seven-city roster alongside adjustments in manufacturer codes. Early catalog references mistakenly printed a duplicate photo of a related variation before the record was amended to correctly document this specific enamel silver release.