Old Milwaukee Genuine Draft 14 Oz Tab Top Can

Old Milwaukee 14 Oz Tab Top

The Old Milwaukee Genuine Draft 14 oz tab top can stands out as a distinct odd-sized release from the Jos. Schlitz Brewing Company of Milwaukee, Wisconsin. While 12 oz containers and 16 oz tall cans dominated the American market, major brewers periodically experimented with intermediate capacities to target specific consumer habits and regional markets.

Sizing and Regional Distribution

During this period of packaging experimentation, Jos. Schlitz Brewing Company introduced several odd-volume packages, including 10 oz and 14 oz steel containers. The 14 oz Old Milwaukee Genuine Draft can was marketed within limited regional distribution territories rather than on a full nationwide scale. This odd capacity provided consumers with two extra ounces beyond the standard beverage can without stepping up to a full pint.

Graphic Design and Labeling

The can features the recognizable Old Milwaukee typography accented by the "Genuine Draft" banner, finished in the bold color scheme that defined the brand's aesthetic. Jos. Schlitz Brewing Co. mandatories prominently credit Milwaukee, Wisconsin as the foundational hub. Variations exist across different manufacturing runs, featuring slight shifts in mandatory brewery city listings, seam styles, and side-panel layout elements as production expanded across Schlitz's broader facility network.

Historical Significance for Collectors

Odd-capacity cans from major legacy brewers are celebrated additions to breweriana collections. Because 14 oz cans were produced in far smaller numbers than standard packages and ultimately phased out, this can represents an intriguing look into experimental beverage packaging history.