Old Milwaukee Genuine Draft Test Can

Longview Test Prototype Can

The Old Milwaukee Genuine Draft Test Can associated with the Jos. Schlitz Brewing Company facility in Longview, Texas, represents a notable artifact of brewery packaging development and regional market preparation.

Schlitz utilized the Longview facility to supply growing distribution networks across Texas and surrounding southern territories. Prior to rolling out packaging nationwide or running full production lines, breweries regularly produced prototype test cans to evaluate graphic layout, metallic ink rendering, and mandatory text formatting under production conditions.

This specific test can is distinguished by its brewery mandatory line denoting Jos. Schlitz in Longview, Texas. Pre-production test cans from this era allowed packaging designers to assess the presentation of the "Genuine Draft" branding alongside the traditional Old Milwaukee aesthetic. Variations among surviving test examples display differences in mandatory font weights, lacquer tones, and text alignments along the seam.

Because test containers were created for factory evaluation and internal design review rather than standard commercial sale, examples associated directly with the Longview facility are highly prized by collectors specializing in prototype breweriana and Texas canning history.