Old Style Lager Beer Cone Top Can

Old Style Lager Cone Top Can

Produced by the G. Heileman Brewing Company of La Crosse, Wisconsin, the Old Style Lager cone top can stands as an essential milestone in Midwestern breweriana. When the Continental Can Company introduced its "Cap-Sealed" container design in 1935, G. Heileman was among the earliest breweries in the United States to adopt the packaging for its flagship product.

Design and Manufacturing

The container features Continental Can Company's low-profile format, carrying the manufacturer's trademark "Cap-Sealed" insignia on the side panel. Graphically, the can showcases the classic Old Style shield emblem, crisp lettering, and founder Gottlieb Heileman's signature script against a traditional color palette.

Early manufacturing runs of this container featured distinct construction details, including an inverted rib design encircling the cone shoulder and a flat bottom construction, which later shifted toward standard concave bottoms.

Known Variations

Collectors document several variations of this can, primarily distinguished by regulatory text and rim markings. Notable differences include:

• Tax and Regulatory Markings: Cans display period-mandated "Internal Revenue Tax Paid" (IRTP) designations alongside varying state alcohol content control statements.
• Rim Inscriptions: Select production batches feature the front-panel notation "Same As Bottle" printed directly beneath the upper rim.
• Mandatory Text Formats: Variations exist in font weight, line spacing, and the exact phrasing of brewery mandatory statements and alcohol percentage limits.

As one of Wisconsin's earliest canned beer releases, this container remains a cornerstone artifact for collectors of pre-war breweriana and regional canning history.