Old Style Lager, Heileman's Beer Cone Top Can

Heileman's Old Style Cone Top

Produced by the G. Heileman Brewing Company in La Crosse, Wisconsin, the Old Style Lager cone top can represents a foundational piece of Upper Midwest breweriana. As the brewery's flagship brand, Old Style was adapted to Continental Can Company "Cap-Sealed" containers, featuring the company's classic red, white, and blue color palette.

The label design prominently incorporates Heileman's traditional crest, gothic lettering, and a facsimile signature of founder G. Heileman accompanied by the phrase, "None Genuine Without This Signature".

For collectors, this label is particularly notable for its range of manufacturing and regulatory variations. Structural differences exist across production runs, including both low-profile and high-profile body designs, alongside variations in bottom lid construction such as concave and inverted-rib configurations. Significant textual differences are also widely documented, spanning mandatory Internal Revenue Tax Paid (IRTP) statements, varying alcohol content phrasing (such as statements by weight or volume), and top-rim stamping notations like "Same As Bottle".