Old Style Lager, Heileman's Beer Cone Top Can

Old Style Lager Cone Top History

Produced by the G. Heileman Brewing Company of La Crosse, Wisconsin, the Old Style Lager Beer cone top can represents a classic piece of Upper Midwest brewing history. As the flagship label of the historic brewery, Old Style adapted its visual identity to the Continental Can Company "Cap-Sealed" format.

The label graphics showcase Heileman's traditional crest, shield, and gothic typography, alongside founder Gottlieb Heileman's endorsement signature beneath the phrasing "None Genuine Without This Signature". This hallmark originated on early company bottles to deter counterfeiting and preserve brand authenticity across regional markets.

Breweriana collectors actively track diverse design and manufacturing differences spanning this can's production run. Known variations feature structural modifications, including low-profile and high-profile body types as well as inverted rib bottom profiles. Textual variations reflect evolving federal and state mandatory labeling laws, with examples displaying "Internal Revenue Tax Paid" (IRTP) notices, varying alcohol content declarations (such as percentage by weight or volume), or front-rim notations like "Same As Bottle". These cap-sealed containers remain enduring artifacts of Wisconsin's industrial brewing heritage.