Old Style Light Lager Beer 16 Oz Tab Top Can
G. Heileman • La Crosse, WI
Old Style Light 16 Oz Can
The Old Style Light Lager Beer 16 Oz Tab Top Can represents a classic midwestern release from the G. Heileman Brewing Company of La Crosse, Wisconsin. Marketed as the lighter counterpart to Heileman's flagship Old Style brand, this 16-ounce container—often referred to among collectors as a "tall boy"—features the recognizable heraldic shield motif, bold typography, and traditional red, white, and blue color palette.
G. Heileman Brewing Company held a prominent place in American brewing history, celebrated for its proprietary kraeusening process and strong presence throughout Wisconsin, Illinois, and the greater Upper Midwest. The company also gained widespread attention for painting its massive brewery storage tanks in La Crosse to resemble a giant six-pack of Old Style. The expanded surface area of the 16-ounce pint can offered ample room to showcase the brand crest, light beer badging, and brewery origins.
For collectors focusing on Upper Midwest breweriana, pint-sized releases, or classic light lager branding, this can serves as an important artifact of G. Heileman's regional legacy. Variations are known to exist across manufacturing runs, primarily reflecting different canning plant marks and slight label text modifications.
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