Old Style Light Lager, Heileman's Beer Flat Top Can

Old Style Light Lager Flat Top

Produced by the G. Heileman Brewing Company in La Crosse, Wisconsin, this flat top can represents the mid-century packaging era of one of the Midwest's most celebrated regional brewing institutions. Founded in 1858 by Gottlieb Heileman and John Gund, the brewery grew into a powerhouse in the American brewing industry, largely propelled by the enduring popularity of the Old Style label.

The graphic presentation on the can features the traditional Old Style heraldic crest and classic gothic typography. Centered against a clean background, the design highlights the "Light Lager" designation alongside Heileman's familiar red, white, and blue color palette. The imagery pays homage to the brewery's Upper Mississippi River Valley roots and its enduring association with "God's Country" heritage.

Among breweriana collectors, this can is notable for its connection to major container manufacturers of the period, including the Continental Can Company. Known variations exist across production runs, distinguished by subtle differences in mandatory alcohol statements, manufacturer canning marks, and minor compositional adjustments on the side and mandatory text panels. As a standout artifact of Wisconsin's rich brewing heritage, it remains a staple piece for collectors specializing in Upper Midwest breweriana and mid-twentieth-century flat top labels.