Old Tap Ale Flat Top Can
Enterprise • Fall River, MA
Old Tap Ale from Fall River
The Old Tap Ale flat top can was produced by the Enterprise Brewing Company in Fall River, Massachusetts. Operating out of its historic Glasgow Street facility, the brewery established the Old Tap brand as a cornerstone of its post-Prohibition regional portfolio, distributing throughout southern New England.
Design and Manufacturing
Manufactured by the American Can Company, the Old Tap Ale can showcases bold mid-century commercial art centered around prominent script and heraldic motifs. Enterprise Brewing released known variations of the Old Tap design during its production lifespan, featuring slight adjustments to color palettes, metallic backgrounds, and specific naming designations such as Select Stock branding.
Collector Significance
As regional New England breweries faced increasing consolidation pressure from national competitors throughout the mid-20th century, production volumes for localized labels remained modest. Enterprise Brewing ultimately ceased operations in the 1960s, making surviving packaging from the Fall River plant prized historical artifacts among East Coast breweriana collectors and New England brewing historians.
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