Olde Frothingslosh Ale 12 Oz Tab Top Can
Pittsburgh • Pittsburgh, PA
The Pale Stale Ale Phenomenon
Olde Frothingslosh holds an iconic place in breweriana lore as one of the most famous novelty beers ever produced. The brand originated as an on-air joke created by Pittsburgh radio personality Rege Cordic on KDKA in the 1950s. Cordic broadcast satirical advertisements for a fictional brew billed as "the Pale Stale Ale with the foam on the bottom," purportedly crafted by Sir Reginald Frothingslosh IV at Upper-Crudney-on-the-Thames.
The bit became so wildly popular with listeners that Pittsburgh Brewing Company acquired the rights and brought the parody brew to reality as a seasonal holiday promotion. Beneath the comedic branding, the brewery filled the containers with regular production beer, allowing the visual presentation and satirical concept to take center stage.
The label artwork became legendary among collectors for featuring Marsha Phillips, known as "Miss Olde Frothingslosh". Phillips, a local go-go dancer billed as "The Blonde Bomber," posed in a bathing suit with a crown and sash as a humorous parody of traditional beauty queens. The cans frequently included satirical text describing her fictional exploits, including jokes about parade floats having to take detours due to bridge weight limits.
Over the course of its seasonal releases, Pittsburgh Brewing issued multiple label variations showcasing distinct color schemes, graphics, and humorous slogans. This tongue-in-cheek marketing transformed the cans into sought-after collector pieces celebrated for their connection to Pittsburgh broadcast history.
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