Olde Frothingslosh Beer 12 Oz Tab Top Can
Pittsburgh • Pittsburgh, PA
Miss Olde Frothingslosh Tab Top
Manufactured during the mid-1970s collectible can craze, this twelve-ounce crimped steel tab top features a crisp white backdrop adorned with bold blue graphics and ornate scrollwork. Dominating the display face is an oval portrait of fictional pageant queen Fatima Yechburgh holding a bouquet and wearing a sash that proclaims her "Miss Olde Frothingslosh." In earlier reference listings, this crimped-steel issue was grouped together with its straight-steel counterpart before later catalogs separated them into distinct entries to reflect the structural difference in can fabrication.
Olde Frothingslosh originated in the early 1950s not inside a brew house, but over the radio airwaves. Pittsburgh morning broadcaster Rege Cordic of station KDKA invented the concept as an on-air spoof, branding it as the lighthearted "pale stale ale with the foam on the bottom." The running joke resonated so strongly with local listeners that Pittsburgh Brewing Company secured the rights in 1954, packaging actual beer—typically its standard Iron City Lager—as a novelty holiday giveaway. In 1968, the brewery took the gag a step further by staging a fictitious beauty contest won by Fatima Yechburgh, portrayed by local entertainer Marsha Phillips. Her cheerful, self-deprecating pin-up persona became the defining visual icon for the brand across subsequent holiday runs.
The novelty was produced by the historic Pittsburgh Brewing Company, whose lineage dates to 1861 when Edward Frauenheim founded what would become one of Pennsylvania's brewing powerhouses. The enterprise survived Prohibition by shifting production to near beer, soda, and ice, and it emerged as an industry trendsetter in the postwar era, notably helping develop the snap-tab top can in the early 1960s. Despite the aggressive wave of national consolidation that wiped out dozens of regional competitors, the brewery endured through clever marketing and intense hometown loyalty.
Olde Frothingslosh cans hold a legendary place in twentieth-century breweriana, arriving just as can collecting exploded into a national hobby during the 1970s. Phillips herself became a beloved folk hero among hobbyists, frequently attending Beer Can Collectors of America conventions to sign cans for admirers. Today, enthusiasts cherish these issues as essential examples of comedic marketing and staple centerpieces of regional American brewing history.
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