Perone Beer Quart

Perone Beer Quart Cone Top

Dating from the late 1930s into the 1940s, this 32 fluid ounce quart cone top represents a distinguished example of large-format packaging produced by the Otto Erlanger Brewing Company of Philadelphia, Pennsylvania. Bearing an internal revenue tax statement, the can is notable for its dynamic graphic layout: a boldly angled rectangular center panel set against a deep brown body, framed by multiple cream and yellow border stripes that emphasize the stylized serif typography. Along the lower margin, the mandatory brewery credit identifies Otto Erlanger Brewing Co., while the upper shoulder clearly proclaims the 32 fluid ounce capacity.

The Perone brand served as one of Erlanger’s featured labels during the pre-World War II and wartime brewing scene. Often advertised on regional promotional items such as matchbooks with slogans touting an "Imported Flavor," Perone was marketed to provide drinkers with a rich, European-style lager. As post-World War II competition from massive national shipping breweries intensified and consumer preferences evolved, the regional label was gradually phased out alongside Erlanger's other specialty products.

Otto Erlanger Brewing Company operated on North Orianna Street in Philadelphia from 1937 until its closure in 1951. The historic facility had a deep brewing pedigree dating back decades through previous operations, including the John Roehm Brewery, Consumers Brewing Company, Premier Brewing Company before Prohibition, and Trainer Brewing Company immediately following repeal. Under Erlanger's management, the plant maintained a respected local presence with brands like Erlanger’s Pilsener, Snow Mountain Ale, and Perone Beer, successfully weathering wartime metal controls before finally succumbing to mid-century brewery consolidation.

Among breweriana collectors, quart cone tops occupy a celebrated position within the hobby. Manufactured in substantially smaller numbers than standard single-serving containers, large-format Pennsylvania cans from the cone top era remain premier centerpieces representing a classic chapter of mid-twentieth-century industrial container design.