Pilser's Extra Dry Pilsener Light Beer Quart
Pilser • New York, NY IRTP era, 1935 to 1950
A Classic New York Quart Cone Top
The Pilser's Extra Dry Pilsener Light Beer Quart represents a notable chapter in mid-century New York breweriana. Associated with the Pilser Brewing Company of New York, NY—which operated in close connection with the Metropolis Brewery—this 32-ounce container catered to metropolitan consumers looking for large-format sharing options.
Label Graphics and Branding
The front face of the can features bold, crisp typography highlighting the "Pilser's Extra Dry" brand identity alongside prominent "Light Beer" text. The label incorporates traditional crest elements, sharp accent lines, and balanced color contrast designed to make the large metal package stand out on store shelves. The explicit emphasis on "Extra Dry" reflected the prevailing regional marketing trend of the era, where New York brewers competed fiercely to appeal to popular tastes for lighter, cleaner-profile lagers.
Brewery Lineage
The Pilser label has an extensive history tied into the shifting landscape of New York City brewing. With corporate lineages and production lines intertwining with entities like Metropolis Brewery and other regional packaging facilities, Pilser cans tell the broader story of post-Prohibition independent brewing consolidation in the metropolitan area. Large-format quart cans served as a key vehicle for these regional producers to compete with major national shipping breweries for household and social gathering consumption.
Collector Notes
Among breweriana enthusiasts, quart containers are prized for their commanding display presence and classic graphic artistry. Label variations exist across production runs, showcasing subtle differences in mandatory legal text, mandatory tax statements, and layout details. For collectors specializing in New York metropolitan brewing history and vintage quart formats, this Pilser container remains an enduring and desirable artifact.
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| Price | Title | Platform | Date |
|---|---|---|---|
| $2,052.00 | Pilsers Beer Quart Cone Top RARE 217-11 | Morean | 6/18/2023 |
| $80.00 | 1947 Pilser's Pilsener Light Beer Quart Cone Top Can 217-11 New York New York | Tavern Trove | 5/14/2023 |
| $???.?? | Hidden sold listing | Auction | ??/??/???? |
| $???.?? | Hidden sold listing | Auction | ??/??/???? |
| $???.?? | Hidden sold listing | Auction | ??/??/???? |
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