Pocono Mountain Premium Beer 12 Oz Tab Top Can
D.G. Yuengling & Son • Pottsville, PA
Pocono Mountain Pheasant Beer Can
Produced in the late 1970s, this twelve-ounce straight steel tab top container was issued as part of a scenic series celebrating northeastern Pennsylvania's Pocono region. The front of the can features a detailed wildlife illustration of a ring-necked pheasant resting among tall grasses and corn stalks. The artwork is framed at the top by a prominent orange and gold band bearing the cursive "Pocono Mountain" lettering. Across the lower gold banner, the words "PREMIUM" and "BEER" flank a circular six-petal floral hex motif reminiscent of traditional Pennsylvania Dutch folk art, alongside both imperial and metric volume markings.
The Pocono Mountain brand was introduced to promote and celebrate the Pocono Mountains as a premier regional resort and outdoor destination. Positioned as a tribute to the vacationland lifestyle, the brand utilized collectible scenic cans depicting sporting activities and native wildlife. These graphic designs highlighted local recreation, including hunting, fishing, sailing, and winter sports, capturing the attention of both tourists and regional residents.
The beer was brewed and packaged in Pottsville, Pennsylvania, by D.G. Yuengling & Son, recognized as the oldest continuously operating brewing company in the United States. Founded in 1829 by German immigrant David G. Yuengling as the Eagle Brewery, the business established deep ties within Pennsylvania's anthracite coal region. During Prohibition, Yuengling managed to survive by producing near-beer beverages and opening a commercial dairy to sell ice cream. In the postwar decades, while widespread industry consolidation forced many independent regional breweries to shut down, Yuengling sustained its business through regional customer loyalty, specialty packaging projects, and contract-brewed labels.
For breweriana collectors, cans showcasing sporting themes and wildlife art hold strong appeal within late-twentieth-century steel can collecting. This pheasant hunting edition of Pocono Mountain is especially favored by collectors of Pennsylvania regional breweriana and outdoor-themed beverage containers.
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