Pocono Mountain Premium Beer 12 Oz Tab Top Can

Pocono Mountain Skiing Beer Can

Produced in 1978, this 12-ounce straight steel tab top can was issued as part of a multi-scene set highlighting outdoor recreation in Pennsylvania's Pocono Mountains. This can features the skiing motif, capturing a downhill skier leaning into a sharp carve across a snow-covered slope against turquoise and gold borders. Near the bottom rim, the mandatory volume statement presents both standard fluid ounces and metric measurement alongside a colorful, six-petal rosette emblem centered between the words "Premium" and "Beer."

Pocono Mountain Premium Beer was introduced in the late 1970s as a specialized regional label celebrating the resort culture of northeastern Pennsylvania. Developed in coordination with collector Rick Haentjens and distributed through Party Beverage in Conyngham, Pennsylvania, the brand was marketed around the scenery and sports of the Pocono vacationland. Each design in the series featured outdoor activities popular in the region, pairing winter skiing alongside scenes of lake sailing, hunting, and fishing. The brand served as a short-lived novelty and regional souvenir before concluding its run.

The beer inside was brewed and packaged by D.G. Yuengling & Son of Pottsville, Pennsylvania. Established in 1829 by German immigrant David G. Yuengling as the Eagle Brewery, it is recognized as America's oldest operating brewing company. Anchored in Schuylkill County, the brewery weathered decades of economic shifts in the coal country as well as national Prohibition, which it survived by selling near-beer and opening an ice cream dairy across the street. While mid-century consolidation drove dozens of independent regional competitors out of business, Yuengling sustained production through local loyalty and specialty contract runs during the 1970s.

Among breweriana collectors, this can holds enduring appeal due to its graphic winter-sports theme and its tie to Yuengling's contract packaging history. Because it links the culture of the Pocono resorts to one of the nation's most historic regional breweries, it remains a favorite for collectors of Pennsylvania cans and outdoor-themed advertising sets.