Point Bock 12 Oz Tab Top Can

The Iconic Point Bock Tab Top

Produced by the Stevens Point Brewery in Stevens Point, Wisconsin, this container represents one of the most beloved seasonal releases in Midwestern brewing history. Stevens Point Brewery, established in 1857, maintained an intensely loyal regional following, and its seasonal bock releases historically drew fans from across state lines who made annual pilgrimages to stock up on cases.

Design and Aesthetics

The can features the traditional bock goat head motif set boldly above the recognizable "POINT" brand lettering. In keeping with time-honored bock packaging traditions, the artwork highlights the brewery's founding year with text celebrating its heritage dating back to 1857. The label design uses rich color contrast and sharp typography, creating a clean, striking aesthetic that stands out in any regional breweriana display.

Collector Significance

Point Bock cans hold a revered spot in breweriana collections because Stevens Point Brewery was one of the few small, independent Midwestern breweries to continuously thrive during an era dominated by large national consolidators. Graphic variations exist across different manufacturing runs, featuring minor differences in statutory text, can manufacturer stamps, and layout details while maintaining the core goat imagery. The can serves as an enduring symbol of Wisconsin's deep seasonal brewing traditions.