Point Bock 12 Oz Tab Top Can

Point Bock Straight Steel Tab Top Can

This straight steel tab top container preserves a classic mid-twentieth-century design for Point Bock, featuring a white backdrop anchored by a rich blue banner. Emerging above the ribbon is an illustrated gold goat head, paired with the script "Point" brandmark and bold "BOCK BEER" lettering. The lower face highlights the slogan "Genuine Bock" in red script alongside "Brewed the Old Time Way!" in blue script, directly above the 12 fluid ounces statement. Within collector documentation, this undated issue is distinguished specifically by its blue label and gold goat combination, separating it from other releases that feature alternate color treatments or dated markings.

Stevens Point Brewery first introduced Point Bock in 1938 as a seasonal offering. Production was temporarily paused in 1942 due to wartime rationing before resuming in 1945 following the conclusion of World War II. For decades, the late-winter return of Point Bock was eagerly anticipated across Wisconsin and the Upper Midwest, prompting devoted beer drinkers to make annual pilgrimages to stock their trunks with fresh cases. The brew celebrated German heritage through the traditional goat motif, which historically symbolizes Capricorn and the old-world roots of bock brewing.

The Stevens Point Brewery was established in 1857 by German immigrants Frank Wahle and George Ruder in Stevens Point, Wisconsin. The brewery survived the Civil War, the Great Depression, and Prohibition, enduring the dry years by manufacturing near beer, producing soft drinks, and operating a local bottling franchise. While nationwide corporate consolidation eliminated dozens of regional breweries during the post-war era, Stevens Point maintained stubborn independence, fueled by fiercely loyal neighborhood drinkers. Today, it remains celebrated as one of the oldest continuously operating brewing companies in the nation.

Seasonal bock containers hold an enduring appeal among breweriana collectors, representing a festive break from standard flagship packaging. This steel tab top example is particularly sought after by Upper Midwest regional collectors for its bold graphic composition and classic goat illustration, standing as a quintessential artifact from Wisconsin's long-standing independent brewing heritage.