Point Bock 12 Oz Tab Top Can

Point Bock Seasonal Tab Top Can

The Point Bock 12 oz tab top can is a celebrated piece of Upper Midwestern breweriana from the Stevens Point Brewery in Stevens Point, Wisconsin. Founded in 1857, Stevens Point Brewery stands as one of the longest continuously operating regional breweries in the United States, maintaining a dedicated following throughout the region.

The Point Bock brand carries deep roots dating back to 1938. Following a temporary hiatus during World War II, it returned as an eagerly anticipated late-winter seasonal offering. In Wisconsin brewing culture, the annual rollout of Point Bock became a celebrated regional tradition, drawing enthusiasts and collectors who traveled from across state lines to secure flats and cases.

The visual design of the can highlights classic bock symbolism, featuring a detailed goat head illustration positioned prominently above the bold "POINT" brand lettering. Accompanying typography includes the traditional tagline referencing the brewery's founding: "Brewed In The Genuine Bock Tradition Since 1857".

Breweriana collectors actively document known variations across seasonal production runs. These variations include subtle shifts in mandatory text layout, canning manufacturer identification marks, and minor differences in metallic paint finishes. Because Point Bock was packaged strictly as a seasonal release rather than an everyday flagship product, these cans remain prized centerpieces for regional breweriana collections.