Point Bock 12 Oz Tab Top Can

Stevens Point Bock Tab Top Can

The Point Bock 12 oz tab top can represents a classic piece of Midwestern breweriana from the Stevens Point Brewery in Stevens Point, Wisconsin. Established in 1857, Stevens Point Brewery ranks among the longest continuously operating regional breweries in the United States, maintaining a devoted following across the Upper Midwest.

The Point Bock brand carries a storied heritage tracing back to 1938. After a temporary hiatus during World War II, it returned as an eagerly anticipated late-winter seasonal release. In Wisconsin brewing culture, the arrival of bock beer was an annual event, drawing collectors and loyal enthusiasts to central Wisconsin to stock up on cases.

The graphic presentation on this can features the classic bock icon: a detailed goat head positioned prominently above the bold "POINT" lettering. The design is accented with traditional branding text, including the tagline "Brewed In The Genuine Bock Tradition Since 1857."

Breweriana collectors note known variations across seasonal production batches. These variations encompass subtle differences in text alignment, canning plant manufacturer marks, and metallic paint finishes across different runs. Because Point Bock was issued strictly as a seasonal release rather than a year-round offering, its packaging runs were more limited than flagship lager cans, making it an enduring staple in Wisconsin breweriana collections.